3rd WITC sharpens focus on Muslim tourist market as a growth enabler

The 3rd World Islamic Tourism Conference (WITC) will take place from 17 to 19 October to highlight the socio-economic growth benefits of tapping into the Muslim tourist market.

Organized by Islamic Tourism Centre (ITC), the sole government agency under the Ministry of Tourism, Arts and Culture tasked to lead the development of Islamic Tourism in Malaysia, the conference returns to World Trade Centre this year with approximately 300 delegates daily and an international
and local lineup of 40 speakers and moderators.

Commenting on the Muslim tourist market potential, ITC Director-General, Datuk Dr Mohmed Razip Hasan says: “One of the things that ITC has been observing and tracking is the growth of the Muslim tourist market. Malaysia has been seeing its healthy rise up until 2019 before the pandemic broke. It contributed approximately a 20 percent share to Malaysia’s tourist arrivals and tourist receipts. It’s a dynamic market.”

The conference’s theme this year, “Islamic Tourism: Inspiring Balance, Transformations and Solutions,” was chosen to re-energize and motivate tourism industry players towards strategic action and tourism recovery by viewing the Muslim tourist market potential as a socio-economic driver.

To learn more about the potential of the Muslim tourist market, register as a delegate at the 3rd World Islamic Tourism Conference 2022 at www.witc.gov.my.

credit: https://www.bernama.com/en/general/news.php?id=2126646